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1 advertising audience
аудитория, на которую рассчитана реклама; рекламная аудиторияАнгло-русский словарь промышленной и научной лексики > advertising audience
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2 advertising campaign
Mktga planned program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service -
3 audience research
Mktgresearch carried out to measure the size or composition of the target audience for a piece of advertising -
4 subliminal advertising
Mktgadvertising intended to influence an audience subconsciously, especially through images shown very briefly on a movie or television screen -
5 аудитория рекламы
Advertising: advertising audience -
6 динамика движения аудитории
Advertising: audience flow, audience flow diagramУниверсальный русско-английский словарь > динамика движения аудитории
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7 изучение аудитории
Advertising: audience investigation, audience researchУниверсальный русско-английский словарь > изучение аудитории
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8 характеристики аудитории
Advertising: audience characteristics, audience identityУниверсальный русско-английский словарь > характеристики аудитории
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9 АММО
Advertising: Audience Measurement by Market for Outdoor (название исследовательской организации и её продукта порыночных замеров аудитории наружной рекламы с разбивкой по показателям возраста, пола и уровня доходов) -
10 анализ состава аудитории
Advertising: audience composition analysisУниверсальный русско-английский словарь > анализ состава аудитории
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11 введение в заблуждение аудитории
Advertising: audience confusionУниверсальный русско-английский словарь > введение в заблуждение аудитории
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12 внимание аудитории
Advertising: audience attentionУниверсальный русско-английский словарь > внимание аудитории
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13 вовлечение аудитории
Advertising: audience involvementУниверсальный русско-английский словарь > вовлечение аудитории
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14 воздействие на аудиторию
Advertising: audience impactУниверсальный русско-английский словарь > воздействие на аудиторию
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15 график текучести аудитории
Advertising: audience flow diagramУниверсальный русско-английский словарь > график текучести аудитории
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16 демографическая разбивка аудитории
Advertising: audience breakdownУниверсальный русско-английский словарь > демографическая разбивка аудитории
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17 демографические характеристики аудитории
Advertising: audience demographicsУниверсальный русско-английский словарь > демографические характеристики аудитории
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18 демографическое распределение аудитории
Advertising: audience breakdownУниверсальный русско-английский словарь > демографическое распределение аудитории
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19 доля аудитории
Advertising: audience share (процент слушателей от общей потенциальной слушательской аудитории, принимающих конкретную радиостанцию в тот или иной момент времени) -
20 дробление аудитории
Advertising: audience fragmentationУниверсальный русско-английский словарь > дробление аудитории
См. также в других словарях:
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
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Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
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audience research — Audience research has developed in two main interlinking strands: research by those working in the industry and research by academics. Industry research developed as a mechanism by which media producers and advertisers could both understand… … Encyclopedia of contemporary British culture
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
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audience */*/*/ — UK [ˈɔːdɪəns] / US [ˈɔdɪəns] noun [countable] Word forms audience : singular audience plural audiences 1) a group of people who have come to a place to see or hear a film, performance, speech etc. The people who watch a sports match or other… … English dictionary
Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… … Wikipedia